Philadelphia museum of classic cars is doing more to make itself known.
The Simeone Automotive Museum, which features a collection of cars acquired over five decades by Philadelphia neurosurgeon Dr. Fred Simeone, is tucked away near the Philadelphia International Airport.
New ads, created by car photographer Michael Furman, aim to broaden the audience, including attracting more women.
The museum said it is changing its emphasis from a collection of race cars to a museum “housing cars of beauty and historic merit.”
It is also using the collection (see slideshow at right for a sampling) as a backdrop for fashion shoots. Other themes will include stories about cars that were owned by film stars, racing legends and royalty.
The repositioning will be announced through social media, blog posts and advertising.
Fred Simeone was affiliated with Pennsylvania Hospital for 30 years, but he spent countless hours (and dollars) traveling the world in search of classic cars. The museum opened in 2008.
His collection includes a Mercedes found after World War II that had been hidden from Nazis in a barn, then left behind after the owners fled.
Other cars include a 1916 Stutz Bearcat, a 1929 Alfa Romeo 6C 1750 SS, a 1950 Allard J2 raced at Watkins Glen, a 1954 Austin-Healey 100-4 used in speed trials at the Bonneville Salt Flats and two Ferraris raced at Le Mans.
A Hudson Hornet Motor car will be shown at the Franklin Institute’s April 21 science fair.
The museum is at 6825 Norwitch Drive in Philadelphia.
No comments:
Post a Comment